Knowing Your Roots

Archive for February, 2014

Fresh and Local – Finding the best value for our dollar…

Blog 46

When the cost of produce goes up at our local grocery store, it directly impacts our weekly finances, and we all want to know who is to blame. Is it the farmer? The grocer?  The weather? It’s easier with other products, for example gas for our cars. We can blame the oil cartels or some faraway pipeline problem. Either way, we usually end having to find a way to make it work.  We start to look for the best value for our dollar—start biking to work, clipping coupons, evaluating our food choices. At the end of the day, we want to make sure we are not the victims of greed.  We certainly don’t want to make someone rich while they are making us suffer!  Do the big oil companies really need more profit?

With produce it’s a different story. Usually when the price of produce goes up, crop failure due to weather conditions is to blame. The retail prices increase when the supply decreases.  And the ones who take the greatest risk are the farmers.  So they must also reap the greatest rewards?  Actually, no.  By the time the retail cost paid by the consumer is broken down into what it costs for each link in the chain from the farmers field to the grocers shelf, the farmer actually gets a very small percentage of the profit. Statistics from a National Farmers Union report from 2013, using data from the USDA Economic Research Service, shows that on average, growers get back only 15.8 cents of every food dollar spent in the United States—only about 15% of each dollar spent! Looking at the data closer, more than 80 cents of every food dollar (80% of the cost) goes to the transportation, distribution, marketing, processing, wholesaling, and retailing of our food.    (more…)

Fresh and Local – A lifetime of learning: Wisconsin potato growers refine their craft

Blog 45

It’s cold out there on the farm! The snow falls, the wind whistles, and there is just not much you can do to get a jump on the coming season—well, not quite. If you are a Wisconsin potato grower, now is the perfect time to refine your skills and learn something new. Wisconsin already enjoys a well-deserved reputation as national leaders in sustainable potato production. In this new era where consumers are increasingly basing their purchasing choices on how sustainably their food is grown, Wisconsin is already ahead of the pack in adopting the practices that are now in demand. They introduced the nation’s first vegetable eco-label with Healthy Grown™ fresh potatoes over a decade ago and are now reaping the benefits of this foresight. A Wisconsin potato grown using practices that sustain the environment, local economies, and the wellbeing of rural communities, can now stack up against the best potatoes you can produce anywhere, and it’s grown right here in your backyard—no extra food miles needed to travel to get here!

Building that kind of advantage does not come without a huge investment! The Wisconsin potato industry invests over $400,000 every year (no small potatoes!) with research partners from the University of Wisconsin to develop the tools that keep Wisconsin on the cutting edge along with the basic science that underpins those tools. The UW potato research and extension team is unrivaled anywhere in using grower support to generate tens of millions of dollars in additional competitive grant funds to advance the industry.

Funding the research and developing the tools that growers can use are only the first steps.  Working together to implement them is the key to success!  This comes through an intensive and continuing educational process involving on-farm field days, local county meetings and culminates in an annual state-wide Grower Education Conference.  Held during the coldest part of the winter in February, this is the “crown jewel” of the Potato Industry’s education program.  Over 350 growers from Wisconsin and around the nation gather together for three days in Stevens Point, WI.

With temperatures hovering around the zero degree mark this year, pickup trucks jammed the parking areas and surrounding streets of the conference center. The lineup of speakers—from Wisconsin, Idaho, Maine, Nebraska, Iowa, Washington DC and even Cambridge, England—were on hand to share expertise. An amazing array of forty-two speakers from the University of Wisconsin, representing 11 different academic departments, shared research and recommendations covering all aspects of potato production. Theme areas in 2014 included issues impacting groundwater, pest and nutrient management, breeding, variety development, food safety, storage and overall sustainability. The depth and breadth of this research is remarkable!

One key theme throughout the conference was preserving our groundwater resources for future generations. Presentations covered both the basic science underlying water use by crops and natural vegetation along with how this information can be used to model the interactions between the groundwater aquifer and surface lakes and streams. In-depth discussions of potential and ongoing projects that examine the impact of different crop landscapes on water use, as well as new technologies to deliver water precisely and only where and when it is needed were all part of the intense education the Wisconsin growers experienced.

Everyone left tired but brimming with fresh ideas and a renewed enthusiasm to implement the technologies and practices that will keep Wisconsin at the forefront of sustainable production. So, when the next snowstorm races across the state and those farms appear frozen and inactive, remember that the growers aren’t on winter break!

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